RESOURCES

See the world of digital marketing from a higher vantage point with insights, issues, and information from Code3.

Blogs Guides Webinars Case Studies Newsroom

CATEGORIES:

All

Media Buying Briefing: A Look at Agencies’ Holiday Spending Strategies This Year

November 27, 2023

Blogs

Reaching Younger Audiences Through Amazon's Thursday Night Football

November 16, 2023

Blogs

Why Podcasts Should be a Part of Your Advertising Strategy in 2024

November 16, 2023

Blogs

Four Benefits of Competing for Amazon's Paid Search Results Page

November 14, 2023

Blogs

Leveraging Tentpole Events for Holiday Advertising Preparedness

November 07, 2023

Blogs

TikTok Shop: Why your Brand Should be Leveraging It

November 02, 2023

Blogs

UnBoxing Amazon’s Latest Offerings for Advertisers and Brands

October 31, 2023

Blogs

5 Ways Marketers can Start Using AI for Media Plans Today

October 30, 2023

Blogs

The messy future of retail media: Where advertiser, marketplace, publisher and data provider are all the same company

October 19, 2023

Blogs

How the New Google Automated Discounting Beta Can Influence Holiday Advertising Strategy

October 17, 2023

Blogs

Prime Big Deal Days Recap: What’s Next for Brands?

October 13, 2023

Blogs

Using Amazon DSP Online Video (OLV) To Influence Consumers Purchase Journey

October 12, 2023

Blogs

Amazon Accelerate Conference Launches New Features

October 10, 2023

Blogs

Holiday Social Media Planning to Drive Results

October 05, 2023

Blogs

Power of Product Videos in Amazon Ads

October 02, 2023

Blogs

Amazon Announces Off Amazon Sponsored Products Advertising to Expand Shopper Marketing

September 11, 2023

Blogs

Optimize Your Brand’s Strategy To Capitalize On Blockbusters

September 07, 2023

Blogs

Cutting Through the Fluff: Five Things That Really Matter in Ad Agency Pitches

August 28, 2023

Blogs

Amazon Announces Fall Prime Day Dates

August 04, 2023

Blogs

Threads: Meta's New Social App

July 07, 2023

Blogs

Code3 at Cannes Lions 2023: Preview and Where to Find Us

June 09, 2023

Blogs

Inbound vs. Outbound Marketing: Strategies and Key Differences

May 31, 2023

Blogs

Benchmarking in Marketing: Overview & Best Practices You Should Know

May 25, 2023

Blogs

Mental Health Awareness Month: Code3's Initiatives & Support

May 23, 2023

Code3 at IAB Podcast Upfront: Recap & Takeaways

May 17, 2023

Blogs

Commerce Knowledge Drop: Platform Updates for Amazon and More

May 10, 2023

Blogs

Creating a Professional Development Plan? Follow These Steps

May 05, 2023

Blogs

What Is CPC? Definition and Tips for Improving This Key Metric

April 30, 2023

Guides

Guide to Controlling Your Amazon Brand Landscape & Mitigating 3P Seller Activity

April 26, 2023

Blogs

Spotlight: Sustainable Brand Partners Work For a Better Environment

April 14, 2023

Blogs

Here's Why the Metaverse Is the Next Big Thing for QSR Brands

March 31, 2023

Customer Profiling: Overview and Tips for Getting Started

March 27, 2023

Blogs

Retail is Evolving: How Brands Can Bridge In-Store & Online Experiences

March 23, 2023

Blogs

The Death of Third-Party Cookies: Challenges & Opportunities for Marketers

March 22, 2023

Blogs

Prime Day 2023: Early Planning Tasks to Jumpstart Your Strategy

March 15, 2023

Blogs

Coders Prepare for Persian New Year Celebrations

March 09, 2023

Blogs

What Is ROI in Marketing? Definition, Formula, and How to Use it

March 03, 2023

Blogs

Ecommerce KPIs: How to Track the Most Important Metrics For Your Brand

February 21, 2023

Blogs

Ads in Streaming: Everything You Need to Know for 2023

January 31, 2023

Blogs

Amazon Updates to Use for 2023 Strategy: Amazon Advertising

January 27, 2023

Blogs

Amazon Updates to Use for 2023 Strategy: Catalog, PDP & SERP

January 27, 2023

Blogs

Amazon Updates to Use for 2023 Strategy: Amazon DSP and Amazon Marketing Cloud

January 27, 2023

Diversity and Inclusion

Lunar New Year

January 22, 2023

Diversity and Inclusion

Martin Luther King Jr. Day

January 13, 2023

Blogs

Branding Checklist for The New Year: What You Need to Succeed in 2023

January 10, 2023

The Best Ad Campaigns of 2022: Code3's Staff Picks

December 20, 2022

Blogs

Gift Ideas for Coworkers: The Perfect Gift for Everyone at Your Agency

December 19, 2022

Blogs

What Does a Results-Driven Digital Marketing Agency Really Do?

December 15, 2022

Blogs

Code3’s Holiday Cup Rankings 2022

December 12, 2022

Blogs

The Future of Gaming is Here: 3 Possibilities For the Metaverse

November 29, 2022

Guides

Discount Types and How to Use Them To Get Sales

November 16, 2022

Blogs

Why Code3 Is an Amazon Business Partner

November 10, 2022

Guides

GUIDE TO AMAZON TECHNICAL SEO AND CATALOG FOUNDATIONS

November 02, 2022

Blogs

Amazon Ads unBoxed News: Features & Capabilities to Influence Amazon Strategy

October 26, 2022

Blogs

10+ Holiday PDP Tasks to Complete Before November

October 25, 2022

Guides

CODE3 HOLIDAY GUIDE

October 24, 2022

Blogs

B2B vs B2C Marketing: Key Differences & How Agencies Can Help

October 24, 2022

Blogs

Prime Early Access Sale: Was it a Success?

October 19, 2022

Blogs

You Probably Only Like Pumpkin Spice Lattes Because of Marketing

October 17, 2022

Blogs

5 Steps to a Marketing Plan That Wins

October 13, 2022

Blogs

4 Reasons Why You Need a Digital Marketing Agency

October 11, 2022

Blogs

Data Solutions: Media Mix Modeling & Multi-Touch Attribution Models

October 06, 2022

Amazon AMS

Free Premium A+, New Insights and More: Recent Amazon Features and Updates

October 05, 2022

Guides

Amazon Acronym Guide

October 04, 2022

Amazon Confirms Fall Prime Early Access Sale: How Brands Should Prepare

September 29, 2022

Diversity and Inclusion

Hispanic Heritage Month

September 27, 2022

Blogs

12 Reasons Why Code3 Is AdWeek's Agency of the Year

September 27, 2022

Blogs

NFT Marketing: How NFTs Can Help Your Brand

September 21, 2022

Blogs

Luxury Brands in The Metaverse: Finding The Next Big Thing

September 15, 2022

Blogs

Code3 Supports All Models and Windows for Marketing Attribution Data

September 07, 2022

Blogs

5 Travel Trends Marketers Should Know

August 31, 2022

Code3 Named Company of the Year by Engage! Cleveland

August 25, 2022

Blogs

Code3 and Meta Partner to Provide Marketing for Small Businesses

August 25, 2022

Blogs

The VPPA on Streaming: What it Means for Marketing

August 23, 2022

Blogs

Understanding the Metaverse: 3 Key Marketing Opportunities

August 18, 2022

Diversity and Inclusion

Women's Equality Day

August 16, 2022

Diversity and Inclusion

National Civility Month

August 16, 2022

Blogs

Amazon Vine: The Basics to Generating More Reviews

August 16, 2022

Blogs

Instacart Introduces Shoppable Display Ads

August 11, 2022

Blogs

Analytics Dashboards: How to Automate Your Reporting With Code3

August 10, 2022

Blogs

Sustainable Marketing: Is it the Right Strategy for Your Brand?

August 04, 2022

Blogs

Fall Prime Day is on the Horizon: How to Use July’s Successes to Influence Strategy

August 04, 2022

Blogs

Universal Analytics is Ending: Make the Switch to GA4 Now

July 27, 2022

Blogs

How to Recession-Proof Your Business: A Practical Guide for Brands to Win Big

July 26, 2022

Blogs

Prime Day 2022: Results and Recap

July 19, 2022

Blogs

GA4 Explained: The Future of Analytics & What it Means For Your Brand

July 19, 2022

Blogs

RETAIL MEDIA & SOCIAL MEDIA: THE TRUTH ABOUT THESE SECRET BFF’S

July 12, 2022

Blogs

C3 Community Summer Fundraiser: We Need Diverse Books

July 11, 2022

Diversity and Inclusion

National Disability Independence Day

July 06, 2022

Diversity and Inclusion

French-American Heritage Month

July 06, 2022

Diversity and Inclusion

Eid al-Adha

July 06, 2022

Diversity and Inclusion

BIPOC Mental Health Awareness Month

July 06, 2022

Blogs

Potential Issues on Prime Day and How to Tackle Them

July 05, 2022

Blogs

Prime Day Planning: Don’t Ignore Other Marketplaces

July 02, 2022

Blogs

How to Attract and Convert Gen Z Shoppers

June 28, 2022

Blogs

Prime Day Dates are Official: Unique Ways to Build Your Brand

June 17, 2022

Diversity and Inclusion

Juneteenth

June 03, 2022

Diversity and Inclusion

Caribbean American Heritage Month

June 03, 2022

Diversity and Inclusion

Pride Month

June 01, 2022

Blogs

Google Will Sunset Expanded Text Ads in June 2022

June 01, 2022

Blogs

What’s Trending in 2022? Pinterest Predicts The Next Big Things

June 01, 2022

Guides

The Complete 2022 Prime Day Checklist for Brands and Advertisers

May 25, 2022

Guides

20+ Prime Day FAQs for Brands, Sellers, and Advertisers in 2022

May 25, 2022

Blogs

How to Prep Amazon Product Pages for Prime Day

May 24, 2022

Blogs

Why In-Stream Advertising Belongs in Your Strategy

May 10, 2022

Blogs

3 Things Brands Should Consider for a Successful Retail Media Strategy

May 05, 2022

Blogs

Q1 2022 Recap: Amazon Features and Updates

May 04, 2022

Diversity and Inclusion

Jewish American Heritage Month

May 03, 2022

Newsroom

Code3 Wins Gold at Stevie Awards

May 02, 2022

Blogs

5 Critical Tips for Optimizing Facebook Ads

April 26, 2022

Blogs

Key Learnings Out of NFT LA 2022 and More

April 14, 2022

Blogs

Important Prime Day Dates are Here: Tips for Early Planning

April 11, 2022

Blogs

5 Essential Live Shopping Do's and Don'ts

April 11, 2022

Guides

Code3's 2022 Platform Planning Guide

April 08, 2022

Blogs

Instacart Update: Brand Launches Instacart Platform to Help Retailers with Digital Transformations

April 04, 2022

Blogs

How to Gain a Competitive Edge in Today’s Landscape

March 29, 2022

Blogs

Amazon Cost Price Increases: What Vendors Should Know to Negotiate

March 22, 2022

Blogs

Diversifying Investments: Your Marketing "Do" for 2022

March 17, 2022

Blogs

4 Ways to Increase Amazon Subscribe & Save Customers

March 14, 2022

Blogs

Amazon Promotions: The Basics and Best Practices

March 07, 2022

Blogs

How to Adapt your Amazon Search & DSP Strategy Amid Inventory Challenges

February 28, 2022

Webinars

Beyond The Shelf: How to Succeed & Stay Ahead with Instacart Advertising

February 25, 2022

Blogs

Important Industry Update: Spotify Acquires Podsights

February 17, 2022

Blogs

Make a Major Splash with TikTok in 2022

February 16, 2022

Blogs

5 Ways to Measure Organic Success on Amazon

February 14, 2022

Diversity and Inclusion

Black History Month 2022

February 10, 2022

Blogs

6 Amazon Product Images for Inspiration

February 07, 2022

Blogs

Instacart Announces More New Advertising Tools

February 04, 2022

Blogs

Facebook Advertising 101: The Basics and Best Practices

February 02, 2022

Newsroom

How One Realization Changed This Local Leader’s Approach to Data

January 31, 2022

Blogs

The Role of Your Creative Strategy in Driving Results

January 26, 2022

Blogs

Amazon SERP Update: Backend Product Attributes

January 20, 2022

Blogs

TikTok or Instagram Shopping: Which Is Best?

January 19, 2022

Blogs

The State of Digital Advertising in 2022

January 12, 2022

Blogs

Why Instacart is Crucial for Grocery and CPG Brands

January 11, 2022

Blogs

3 Things CMOs Need To Remember While Budgeting For 2022

January 05, 2022

Guides

In-Stream Video on Facebook & Instagram

January 04, 2022

Blogs

What Amazon Sellers Should Keep In Mind For Inventory Management

January 03, 2022

Blogs

Q4 2021 Recap: Amazon Features and Updates

December 20, 2021

Blogs

Amazon DSP Audience Reporting: What You Need to Know

December 13, 2021

Blogs

Amazon’s Holiday 2021 E-Commerce Performance Review

December 08, 2021

Blogs

Snapchat Advertising 101: Basics and Best Practices

December 06, 2021

Diversity and Inclusion

December Holidays Around the World

December 03, 2021

Blogs

A Critical Task: Vendor Central vs. Seller Central Profitability Analysis

December 02, 2021

Blogs

Boost Post-Holiday Momentum on Amazon

November 29, 2021

Blogs

Is the Amazon Hybrid Model in Danger?

November 18, 2021

Blogs

Lost Buy Box vs. Buy Box Suppression on Amazon

November 15, 2021

Blogs

Reaching Younger Audiences Through Your Media Strategy

November 10, 2021

Blogs

Amazon Brand Story: New Addition to A+ Content

November 08, 2021

Blogs

Amazon Brand Lift: A Critical Tool for DSP Advertisers

November 02, 2021

Newsroom

4 Considerations For Your Brand’s 2022 Planning

November 02, 2021

Diversity and Inclusion

Celebrating Native American Heritage Month

November 01, 2021

Blogs

Optimizing Your Facebook Shopping Experience

October 27, 2021

Guides

It's Crunch Time: Happy (early) Holidays from Code3

October 27, 2021

Blogs

Seller Central Update: More Amazon Data

October 25, 2021

Blogs

Tips for Measuring Your Brand's Creative Assets

October 20, 2021

Blogs

Anatomy of an Amazon Product Detail Page

October 12, 2021

Featured

Code3 Blog: Join Us Where Brands Win

October 07, 2021

Blogs

Amazon Marketing Cloud: What You Need to Know

October 06, 2021

Blogs

Halloween is Cancelled: Holiday Shopping Is Here

October 04, 2021

Blogs

8 A+ Content Examples for Inspiration

October 01, 2021

Blogs

TikTok Advertising 101: The Basics and Best Practices

September 29, 2021

Blogs

Walmart Online’s Omnichannel Website: Important Update

September 27, 2021

Blogs

Walmart Online's Omnichannel Website: Important Update

September 27, 2021

Blogs

Spotlight on Snap: Why Augmented Reality Is Here to Stay

September 22, 2021

Blogs

Q3 Recap: Amazon Feature Updates and Changes

September 20, 2021

Blogs

When Your Agency Partnership has Gone Stale

September 15, 2021

Blogs

NEW: Ads in Instagram Shop Placement

September 08, 2021

Newsroom

Covid-19 Vaccine Acceptance, Social Vulnerability, and Effective Message Design in the U.S.

September 01, 2021

Guides

Differences Between Marketplaces: Amazon & Walmart

September 01, 2021

Blogs

Snapchat Marketing: Essential or Nice to Have?

September 01, 2021

Newsroom

Marketplace Strategy, A Code3 Company Named As Walmart Marketplace Agency Solution Provider

August 26, 2021

Webinars

The Rise of Social Commerce: Snap & Code3

August 26, 2021

Amazon Strategy

Is Customer Loyalty on Amazon a Lost Cause?

August 25, 2021

Blogs

Is Customer Loyalty on Amazon a Lost Cause?

August 25, 2021

Amazon Strategy

Unpacking the Permanent Effects of the Pandemic on E-Commerce

August 11, 2021

Blogs

Winning with TikTok Live Stream Shopping

August 11, 2021

Amazon Strategy

Key Factors for Developing a Strong A/B Title Testing Strategy on Amazon

August 04, 2021

Blogs

Pinterest Shopping Sets the Platform Apart

August 04, 2021

Amazon Strategy

5 Considerations for Launching a New Product on Amazon in 2021

July 28, 2021

Blogs

Search And Programmatic Advertising On Amazon

July 28, 2021

Newsroom

Boost Customer Satisfaction with these Communication Strategies

July 26, 2021

Amazon Strategy

4 Tools for Success on Amazon that Shouldn’t be Overlooked

July 21, 2021

Guides

Advertising on Walmart.com: Sponsored Products

July 21, 2021

Blogs

5 Facts For Your Marketplace Strategy

July 21, 2021

Amazon Strategy

Inventory Restrictions on Amazon? You're Not Alone.

July 14, 2021

Blogs

OTT Advertising in Your Brand's Strategy

July 14, 2021

Amazon Strategy

How Customer Experience Directly Impacts Your Bottom Line

July 07, 2021

Amazon Strategy

The Connection Between Social and Amazon

June 30, 2021

Amazon Strategy

What You Need to Know About Retail Readiness Across Platforms

June 23, 2021

Blogs

How To Drive Meaningful Sales On TikTok

June 23, 2021

Amazon Strategy

Why a Smart Social Strategy is Essential to Winning Prime Day

June 16, 2021

Newsroom

A Smart Social Strategy Is Essential To Winning Prime Day

June 11, 2021

Instacart

Managing Your Product Assortment Across Platforms

June 09, 2021

Blogs

Everything You Need to Know About Promoted Pins

June 09, 2021

Amazon Advertising

Updates to Amazon Advertising, Budget Maximization, and More

June 02, 2021

Blogs

The Marketing Funnel Has Collapsed

June 02, 2021

Amazon Product Page Optimization

4 Recent Updates to Amazon's Search Results and Product Detail Pages

May 26, 2021

Webinars

The Rise of Social Commerce: Pinterest & Code3

May 26, 2021

Blogs

Updates to FB and IG: Stores and Lead Generation

May 26, 2021

Newsroom

How To Drive Meaningful Sales On TikTok

May 21, 2021

Amazon Technical

4 Updates to Amazon's Catalog and Back-End Management

May 19, 2021

Blogs

The Ascent of Shoppable Media and Its Future

May 19, 2021

Newsroom

Some agencies are giving summer Fridays a second look so employees can ‘enjoy their life again’

May 14, 2021

Instacart

How and Why Instacart Isn't Exclusive to Grocery

May 12, 2021

Blogs

Snapchat Partnerships and the Future

May 12, 2021

Kroger

Content and Creative Best Practices for Kroger

May 05, 2021

Blogs

3 Reasons Twitter Still Belongs in Your Marketing Plan

May 05, 2021

Target

Content and Creative Best Practices for Target

April 28, 2021

Blogs

Modern Methods for Your Brand’s Instagram Engagement

April 28, 2021

Webinars

Rise of Social Commerce: Facebook & Code3

April 26, 2021

Costco

Content and Creative Best Practices for Costco

April 21, 2021

Blogs

8 FAQs About Podcast Advertising

April 21, 2021

Amazon Advertising

Why Invest in an Always-On Advertising Strategy on Amazon and Other Marketplaces?

April 14, 2021

Blogs

The Importance of Brand Safety in 2021 by Platform

April 14, 2021

Guides

20+ Prime Day FAQs for Brands, Sellers, and Advertisers

April 07, 2021

Guides

The Complete Prime Day Checklist for Brands and Advertisers

April 07, 2021

Instacart

How E-Commerce Has Changed for CPG Brands and What it Takes to Succeed

April 07, 2021

Blogs

Advertising on Pinterest: How an Agency Can Help

April 07, 2021

Creative

Our Experience with A/B Testing for Main Images on Amazon

March 31, 2021

Guides

Code3's 2021 Platform Planning Guide is Now Available

March 31, 2021

Featured

My Product Has Been Flagged by Amazon, Now What?

March 24, 2021

Blogs

The Triller App Today and Tomorrow

March 24, 2021

Walmart

How the Media and Commerce Industries Overlap and What it Means for Advertisers

March 16, 2021

Blogs

What You Need to Know About TikTok in 2021 and Beyond

March 16, 2021

Blogs

How To Navigate A World Without Third-Party Cookies

March 09, 2021

Amazon Strategy

How Luxury Brands and Amazon Work Together in 2021

March 03, 2021

Blogs

Clubhouse, The Hottest App of 2021

March 02, 2021

Newsroom

Platforms are changing the rules of media agency teams, led by digital natives

March 01, 2021

Newsroom

Chipotle’s Digital-Only Restaurant Points to the Industry’s Post-Pandemic Future

February 26, 2021

Amazon Advertising

Key Considerations for Successful Amazon Advertising Campaigns

February 24, 2021

Digital Marketing

Considerations for Marketers in 2021

February 24, 2021

Amazon Advertising

The Benefits of Advertising Deals During the Off-Season on Amazon

February 17, 2021

Walmart

Walmart DSP: Everything You Need to Know

February 10, 2021

Blogs

COVID-19 and Advertising During Super Bowl LV

February 10, 2021

Amazon Advertising

Twitch is Now Available for Amazon DSP in the US

February 03, 2021

Blogs

What AI Can’t Do for Your Brand

February 03, 2021

Webinars

Webinar - Principles & Predictions for 2021 Marketing

February 02, 2021

Guides

Advertising on Instacart: Best Practices

January 29, 2021

Amazon Strategy

4 of the Top Challenges for E-commerce Last Year

January 27, 2021

Blogs

2021 Podcast “Podscape”

January 27, 2021

Guides

Apple’s iOS14 Update is Here: What You Need To Know by Platform

January 25, 2021

Guides

iOS14 Update Disrupts Ad Ecosystem

January 25, 2021

Blogs

No Trust Without Transparency

January 22, 2021

Instacart

Top Trends in Online Grocery for CPG Brands to Consider this Year

January 20, 2021

Blogs

What Digital Marketers Should Know About Section 230

January 20, 2021

Instacart

A Quick Snapshot of 4 Emerging E-commerce Advertising Platforms

January 13, 2021

Newsroom

How Organizations Can Cut Through The Social Media Noise In The New Year

January 08, 2021

Amazon Strategy

3 Keys to Success on Amazon and Other Marketplaces in 2021

January 06, 2021

Blogs

A Look Back at Q5 to Get Ahead in Q1

January 04, 2021

Amazon Advertising

How Incremental Advertising Spend Effects the Growth of SCOGS and More on Vendor Central

December 22, 2020

Blogs

Best Podcasts of 2020

December 18, 2020

Creative

Amazon Store Versions and More Creative Updates

December 17, 2020

Blogs

Let’s Talk About Code3's Core Values

December 17, 2020

Guides

Advertising on Instacart: The Basics

December 15, 2020

Amazon Advertising

The Latest Developments to Amazon DSP's New-to-Category Audiences

December 15, 2020

Blogs

Top Trends for the First Half of 2021

December 11, 2020

Kroger

Kroger Offers Another Reminder of the Importance of Channel Diversification

December 10, 2020

Creative

How to Navigate A+ Restrictions on Amazon

December 08, 2020

Amazon Strategy

5 Ways to Continue Momentum on Amazon After the Holidays and Why It's Important

December 02, 2020

Walmart

Improve Your Brand's Ranking on Walmart with these Considerations

November 24, 2020

Amazon News & Updates

Predictions for E-Commerce in 2021 and How to Position Your Brand for Success

November 19, 2020

Amazon Advertising

Negative ASIN Targeting for Automatic Campaigns on Amazon

November 17, 2020

Amazon Strategy

Why Product Reviews are a Secret to Success on Amazon and How to Leverage Them

November 12, 2020

Amazon Advertising

Amazon DSP: New-to-Category Audiences

November 10, 2020

Amazon Advertising

Leveraging Editorial Recommendations in Your Brand’s Amazon Strategy

November 05, 2020

Amazon Strategy

How to Make the Most of Annual Vendor Evaluations

November 03, 2020

Walmart

Update to Walmart’s Supplier Center: Item 360

October 28, 2020

Amazon News & Updates

Why Grocery and CPG Brands Can't Ignore Instacart

October 26, 2020

Newsroom

SocialCode Announces Rebranding, Changes Name to Code3

October 23, 2020

Amazon Strategy

The Importance of Being a Brand Owner via Brand Registry on Seller Central

October 09, 2020

Blogs

How To Navigate Advertising During The 2020 Election

October 08, 2020

Amazon Strategy

Marketplace Expansion and Why the Time is Now

October 06, 2020

Amazon Strategy

4 Considerations for Brands Hesitant to Hire an Amazon Agency

October 01, 2020

Blogs

Driving and Measuring Media Impact This Holiday Season

September 30, 2020

Amazon Strategy

Adjusting Product Detail Pages for COVID-19 and the Holidays

September 29, 2020

Amazon News & Updates

Seller Center Update: Walmart’s Listing Quality Dashboard

September 24, 2020

Amazon News & Updates

New Feature: Amazon A/B Title Testing

September 22, 2020

Amazon News & Updates

Luxury Stores: A New Shopping Experience on Amazon

September 17, 2020

Amazon Strategy

14 Questions Brands Should Ask When Vetting Vendors

September 15, 2020

Amazon Strategy

What Pet Brands Need to Prioritize on Amazon

September 09, 2020

Webinars

CodeAudio: LQBTQIA+ Voices In Advertising

September 05, 2020

Amazon Strategy

Taking a Closer Look at Inventory Allocation and More for Q4

September 03, 2020

Amazon Content

5 Tips for Your Brand's Walmart Content Strategy

September 01, 2020

Blogs

The Apple iOS 14 Update: What Marketers Need to Know

August 28, 2020

Amazon Strategy

The Worst Way to Earn Reviews on Amazon and What to do Instead

August 27, 2020

Blogs

Assessing the Impact of IDFA Deprecation

August 27, 2020

Amazon Advertising

The Basics of Advertising on Walmart and How to Succeed

August 25, 2020

Blogs

Podcast Advertising with a Purpose

August 25, 2020

Blogs

Google Turns Up Their Audio Advertising Opportunities

August 22, 2020

Blogs

Q2: Big Box Retailers and Marketplaces

August 21, 2020

Amazon Strategy

Listing Quality Dashboard: New in Seller Central

August 20, 2020

Amazon Advertising

A Deep Dive into Brand Halo Attribution

August 18, 2020

Amazon Strategy

Reducing Chargebacks and More Benefits to SIOC

August 12, 2020

Amazon Strategy

What to Know About Walmart’s New Item Health Report

August 10, 2020

Amazon Strategy

Selling Supplements on Amazon: What You Need to Know

August 06, 2020

Amazon Strategy

How to Transition from Retail to E-Commerce

August 04, 2020

Diversity and Inclusion

D&I Dialogues: Continuing the Conversation

August 01, 2020

Blogs

Boycott or Not, Facebook Remains Effective

August 01, 2020

Creative

Are Amazon A+ Pages Worth Your Brand's Time?

July 30, 2020

Blogs

Facebook's New 'Limited Data Use' Feature

July 29, 2020

Amazon News & Updates

Inventory Planning for Prime Day 2021 with Chinese New Year in Mind

July 28, 2020

Amazon Strategy

The Battle of Amazon Fresh and Amazon Pantry

July 23, 2020

Amazon Strategy

Share of Voice on Amazon and Why It's Important

July 21, 2020

Amazon Strategy

How We Expect the Coronavirus to Affect Amazon's Holiday Sales

July 16, 2020

Guides

What's Next for Podcasts in 2020? [Infographic]

July 16, 2020

Amazon Advertising

4 Reasons Why There's No Better Time to Invest in Amazon DSP

July 14, 2020

Newsroom

Turn Insight Into Action – Target Customers Who Will Grow Your Business [Podcast]

July 13, 2020

Newsroom

Consumers Are Open To New Brands: What This Means For The Consumer Landscape And Marketers

July 13, 2020

Amazon News & Updates

Game-Changing Update to Amazon's Third-Party Landscape

July 08, 2020

Amazon Advertising

A Rundown of Amazon Self-Service DSP

July 07, 2020

Amazon Strategy

The Importance of Trial and Error on Amazon

July 02, 2020

Newsroom

NCDHHS launches COVID-19 social media campaign to reach historically marginalized populations

July 02, 2020

Creative

The Value of an Amazon Store Grows

June 30, 2020

Newsroom

Companies Continue to Cut Facebook Ad Spend to Protest Hate [Video]

June 30, 2020

Amazon Strategy

4 Ways Sellers Can Defend Their Amazon Account

June 25, 2020

Amazon Strategy

3 Key Differences: Walmart.com and Amazon

June 23, 2020

Amazon News & Updates

Walmart.com Popularity Growing Among Brands

June 18, 2020

Amazon News & Updates

The Future of E-Commerce and its Impact on Brands

June 16, 2020

Amazon Strategy

Amazon's Automated Title Services: What Brands Need to Know

June 11, 2020

Amazon Advertising

Why Sponsored Brands Remain Valuable on Amazon

June 09, 2020

Amazon Strategy

How to Keep Up with Amazon's Competitive Landscape

June 04, 2020

Uncategorized

How to Boost Team Morale While WFH

June 03, 2020

Uncategorized

Brand Analytics and the Power of Demographic Data

June 02, 2020

Amazon News & Updates

Changes to Amazon's Best Seller Rank Calculation

May 28, 2020

Amazon Advertising

What Brands Should Know About the Amazon Attribution Beta

May 27, 2020

Amazon News & Updates

Updates to Seller Restrictions & Prime Day Predictions

May 21, 2020

Amazon Strategy

Combatting Fake Reviews on Amazon

May 19, 2020

Amazon Strategy

Proactive Channel Management on Amazon

May 14, 2020

Amazon News & Updates

Amazon Cracking Down on Image Requirements

May 12, 2020

Amazon News & Updates

Coronavirus Update: Prime Day, Policy Adjustments, and More

May 07, 2020

Amazon Strategy

Amazon SEO and Your Brand's Keyword Strategy

May 05, 2020

Amazon News & Updates

Coronavirus Update: Retailers Respond and Consumer Behavior Trends Evolve

April 30, 2020

Amazon Advertising

Impressions Decrease on Amazon while Rest of Search Spikes

April 28, 2020

Amazon News & Updates

Coronavirus Update: Widespread Impact of COVID-19

April 23, 2020

Amazon Strategy

What to do When Amazon Creates a Private Label Version of Your Product

April 21, 2020

Guides

Unpacking the COVID-19 Podcast Landscape [Infographic]

April 18, 2020

Amazon News & Updates

Updates to Amazon Advertising’s Posts Beta

April 17, 2020

Amazon News & Updates

Coronavirus Update: More Hope on the Horizon for Brands

April 16, 2020

Amazon Strategy

Amazon's Request a Review Feature: Thoughts and Observations

April 13, 2020

Amazon News & Updates

Coronavirus Update: Changes to Prime Day and More

April 08, 2020

Newsroom

SocialCode Names Drew Mehta Vice President, Performance And Analytics

April 03, 2020

Amazon News & Updates

Amazon Retail Analytics is now Brand Analytics

April 01, 2020

Amazon News & Updates

Coronavirus Update: What We’re Seeing on Amazon as we Enter Q2

April 01, 2020

Amazon Strategy

Lost Buy Box vs. Buy Box Suppression on Amazon

March 31, 2020

Amazon Strategy

What Continually Increasing Competition on Amazon Means for Brands

March 26, 2020

Amazon Strategy

Key Considerations for Amazon Outside of Marketing Efforts

March 24, 2020

Amazon News & Updates

Adjusting Your Amazon Strategy During the Coronavirus Outbreak

March 19, 2020

Amazon Strategy

How Sellers Can Defend Their Brand on Amazon

March 17, 2020

Creative

How to Use A+ Content to Increase Your Amazon Sales

March 12, 2020

Amazon Strategy

Debunking Misconceptions About Amazon Made By Marketers

March 10, 2020

Amazon News & Updates

A Few Ways Coronavirus is Affecting Amazon So Far

March 05, 2020

Amazon News & Updates

Key Takeaways from eTail West

March 03, 2020

Amazon Strategy

Why Reviews Matter to Fashion Brands on Amazon

February 26, 2020

Amazon News & Updates

Amazon's Accelerator Program: What to Consider

February 20, 2020

Creative

7 A+ Content Examples to Inspire Your Brand

February 18, 2020

Newsroom

Digiday Future Leader Awards, 2020 Finalist

February 14, 2020

outdoors

Our Experience at the Outdoor Retailer Snow Show

February 10, 2020

acronym

The Ever-Growing List of Amazon Acronyms

February 06, 2020

Brand Registry

Why Amazon Brand Registry is Important and How to Get Started

February 04, 2020

video

What Brands Need to Know About Sponsored Brand Video (SB+V)

January 30, 2020

Creative

How to Optimize Your Amazon Presence for Valentine's Day

January 28, 2020

audience

What to Know About Amazon DSP's Audience Reports

January 23, 2020

new product

Launching a New Product on Amazon with Marketplace Strategy

January 21, 2020

Creative

The Value of A+ Content and Premium A+

January 14, 2020

product descriptions

Why Brands Need Impactful Amazon Product Descriptions

January 09, 2020

Amazon Strategy

Our Predictions for Amazon's Q1 of 2020

January 07, 2020

holidays

What We Learned from Amazon's 2019 Holiday Season

January 02, 2020

grocery

3 Reasons Why Amazon is Essential to E-Grocery

December 19, 2019

conversion rate

6 Ways to Improve Your Amazon Conversion Rate

December 17, 2019

strategic partner

6 Questions to Ask Yourself When Choosing a Strategic Partner

December 11, 2019

measurement

How to Measure the Success of Amazon DSP

December 09, 2019

transparency

‘Project Zero’ and ‘Transparency by Amazon’ at a Glance

December 05, 2019

competition

How to Keep Your Brand Competitive on Amazon in 2020

December 03, 2019

request a review

Amazon's Request a Review Feature

November 26, 2019

ACOS

The Truth About ACoS and Your Brand on Amazon

November 22, 2019

Fashion

The Future of Fashion E-Commerce

November 20, 2019

amazon

Nike and Amazon: What's Really Happening

November 18, 2019

TAG

Amazon Advertising Earns TAG Certified Against Fraud Seal

November 13, 2019

solutions

The Top 3 Amazon Advertising Challenges and Solutions

November 12, 2019

e-commerce brand

How Amazon Advertising Impacts Your E-Commerce Brand

November 07, 2019

holidays

What Brands Can do During the Final Days of the E-Commerce Holiday Rush

November 05, 2019

transparency

Amazon Project Zero is No Longer Invite-Only

October 30, 2019

future

Advertising and Streaming: Amazon's Focus on the Positive

October 28, 2019

help

7 Tips to Get the Best Results When Submitting an Amazon Support Ticket

October 24, 2019

advertising

Why Product Page Optimization Matters to your Amazon Advertising Strategy

October 22, 2019

Marketing

Amazon's Evolution: A Marketing Tool and More for Brands

October 17, 2019

holidays

Your Brand's Holiday Season Amazon Advertising Checklist

October 15, 2019

advertising

3 Metrics Brands Should Use to Measure Advertising Efficiency on Amazon

October 10, 2019

CPG

Amazon and CPG Brands: Why and How to Master Omnichannel Growth

October 08, 2019

competition

Why Amazon's Competitors Can't Keep Up

October 03, 2019

Amazon News & Updates

The Online Furniture Market is Growing and Amazon is Here for It

October 01, 2019

OTT

Predictions for the OTT Landscape in 2020

September 26, 2019

product rating

How is an Amazon Product Rating Calculated and Why is it Important?

September 24, 2019

amazon help

Why Use a Strategic Partner for Amazon Help?

September 19, 2019

What Amazon Advertising's Sponsored Display Beta Means for Brands

September 17, 2019

amazon

Amazon's Toys and Games Category: What You Need to Know Before the Holidays

September 12, 2019

amazon

Why Amazon has Become a Must for Brands

September 10, 2019

off amazon

Why Your Brand's Amazon Presence Matters to Its Off-Amazon Success

September 05, 2019

Google

Amazon Search Rankings Explained

September 03, 2019

sold by amazon

Sold by Amazon: Third Party Pricing Control

August 30, 2019

future

4 Key Drivers of Amazon’s Future and What Brands Need to Know

August 28, 2019

Programmatic Advertising

How To Leverage Search And Programmatic Advertising On Amazon

August 26, 2019

Amazon News & Updates

What You Need to Know About Amazon's ‘Top Brand’ Badge

August 23, 2019

Featured

Amazon Advertising’s Find-a-Partner Directory Lists Marketplace Strategy

August 21, 2019

seo

User-generated Content and Amazon SEO

August 19, 2019

hybrid model

5 Ways to Use the Hybrid Model to Maximize Profitability

August 14, 2019

back to school

The Ultimate Back-to-School Guide for Selling on Amazon

August 12, 2019

millenials

How Amazon is Winning Over the Next Generation

August 09, 2019

Fundamental Shift

Amazon’s Fundamental Shift and What it Means for Brands

August 07, 2019

MAP policy

A Brand's Dilemma with Selling Through a Distributor on Amazon

August 05, 2019

best seller badge

A Guide to the Amazon Best Sellers Rank and Why it Matters

August 02, 2019

consumer trust

3 Ways Brands on Amazon Optimize and Earn Consumer Trust

July 31, 2019

mobile image

Mobile Ready Hero Images: Why They Matter to Brands on Amazon

July 29, 2019

Amazon News & Updates

5 Important E-Commerce Trends to Remember as Brands Enter 2020

July 19, 2019

user experience

How to Improve User Experience on Amazon through Strategic Merchandising

July 17, 2019

adobe

Adobe’s Integration with Amazon: What it Means

July 10, 2019

Creative

How to Boost Your Brand Presence on Amazon Through Creative Optimization

July 08, 2019

peak time period

Develop a Data-Driven Strategy for Your Peak Season on Amazon

July 05, 2019

Prime Day

Five Tips To Prepare Your Brand For Amazon Prime Day

July 03, 2019

Creative

Building an Amazon Store with Marketplace Strategy

July 01, 2019

guidelines

Update to Amazon’s Product Title Guidelines and Suppressions

June 27, 2019

Featured

Sellers are Introduced to A+ Content and More Changes on Amazon

June 27, 2019

Uncategorized

Amazon's Package Delivery Expansion Leads to Employee Empowerment

June 26, 2019

Featured

What to Consider Before Making the Transition to Seller Central

June 24, 2019

Creative

3 Ways to Improve User Experience on Amazon with Strategic Design

June 21, 2019

Featured

Frustration-Free Packaging: What You Need to Know Ahead of Amazon's Deadline

June 19, 2019

CAC

New-to-Brand Metrics: How to Measure Customer Acquisition Cost on Amazon

June 17, 2019

missing descriptions

The Mystery of Missing Amazon Product Descriptions: Solved

June 12, 2019

approach to amazon

4 Reasons Brands Use a Holistic Approach to Amazon

June 12, 2019

Creative

10 Amazon Stores to Inspire Your Brand

June 10, 2019

grocery

4 Things Brands Need to Know About Amazon's Grocery Strategy

June 06, 2019

amazon to acquire sizmek

Amazon Acquires Sizmek Ad Server and Optimization Solution

June 04, 2019

Amazon News & Updates

3 Reasons Why Experts Believe Amazon has an Edge Over the Competition

June 03, 2019

Prime Day

Your Brand's Amazon Prime Day Advertising Checklist

May 30, 2019

Featured

Amazon Transition: Prepare to Move to Seller Central

May 28, 2019

Amazon News & Updates

Amazon: America's Favorite Brand 2019

May 24, 2019

music and video

Brands Can Reach More Consumers with Amazon's Investment in Music and Video

May 22, 2019

amazon advertising australia

What Does Amazon Advertising's Australia Launch Mean for Brands?

May 20, 2019

Newsroom

Stevie Awards - Tech Innovator of the Year

May 18, 2019

Amazon Live

Amazon Live: What Brands Need to Know

May 17, 2019

Amazon News & Updates

How Amazon Benefits from One-Day Shipping and What it Means for Brands

May 15, 2019

headlines

5 of the Latest Headlines About Amazon’s International Efforts

May 13, 2019

Amazon Advertising Accreditation

Amazon Advertising Accreditation What is it and Why Does it Matter?

May 06, 2019

small business

Important Ways Amazon is Embracing Small Businesses in 2019

May 03, 2019

Prime Day

Prepare for Amazon Prime Day Like Never Before

May 01, 2019

meet with amazon

How to Make the Most Out of Your Opportunity to Meet with Amazon

April 29, 2019

Amazon News & Updates

What Brands Need to Know: Amazon's Earnings Report

April 26, 2019

What We Learned From Amazon in Q1 and What We Expect to See Later This Year

April 25, 2019

Amazon Account Management

Amazon and Technology: How Much Can Your Brand Rely on Tech?

April 22, 2019

Amazon News & Updates

Amazon's Important Improvement to Direct Fulfillment

April 18, 2019

Don't Miss This Year’s Amazon Q1 Recap and Q2 Preview Webinar

April 16, 2019

traditional retail

Traditional Apparel Companies Adjust to Amazon This Year

April 15, 2019

Featured

5 Highlights from Amazon's 2018 Letter to Shareholders

April 12, 2019

amazon partner

What to Consider When Choosing the Right Amazon Partner

April 02, 2019

Creative

4 Ways Amazon Stores Improve Brand Potential

March 29, 2019

Amazon Account Management

Conquer Every Detail in Your Amazon Strategy

March 27, 2019

advertising

5 Changes to Amazon Advertising and Why They’re Important

March 22, 2019

3P marketplace

Why You Need to Master Your Competition and 3P Marketplace

March 19, 2019

DSP advertising

Client Success Story: Amazon DSP Advertising Expands Possibilities for Leading Electronics Brand

March 18, 2019

DSP advertising

4 Recent Enhancements to Amazon DSP

March 15, 2019

Featured

The Great Amazon Panic of 2019 Enters Week 2

March 11, 2019

buy box

Buy Box Ownership Varies By Location- A New Piece of Amazon's Algorithm

March 07, 2019

Featured

Amazon Vendors, Missing POs? What is Amazon doing?

March 05, 2019

Featured

“Fresh” Opportunity from Amazon

March 01, 2019

Featured

[Webinar] The Rebirth of Amazon Display Advertising

December 04, 2018

Featured

Amazon's Turkey 5 Record-Breaking Sales Success

November 27, 2018

accreditation

Marketplace Strategy Team Members Among First to Complete Amazon’s New Accreditation Program as Early Adopters

November 19, 2018

Creative

How Baggallini Uses Amazon Creative Content to Win Consumers in Apparel

November 16, 2018

Amazon News & Updates

New: Amazon Advertising Launches in Mexico

October 23, 2018

Uncategorized

How to Get Your Amazon Advertising Ready for Q4

October 09, 2018

seller central

Vendor Central vs Seller Central Profitability Analysis in Four Steps

September 20, 2018

grocery

Grow Your Food Brand On Amazon, If You Constantly Optimize

September 11, 2018

Uncategorized

Amazon Advertising: Announcing a Single Unified Brand

September 06, 2018

Uncategorized

Marketplace Strategy accepted into Forbes Agency Council

September 02, 2018

jeff bezos

Jeff Bezos's Secrets to Success

August 20, 2018

Uncategorized

July Amazon Recap

August 16, 2018

Uncategorized

Amazon's New Unified Ad Platform Offers Great Benefits

August 13, 2018

Creative

Prepare for the Holiday Rush: 4 Ways to Optimize your Amazon Creative for the Holidays

August 06, 2018

best seller badge

Amazon's Best Seller Badges

August 02, 2018

amazon sales

Amazon Announces Second Quarter Sales up 39% to $52.9 Billion

July 26, 2018

Prime Day

Prime Day 2018 Update: Small and Medium-Sized Businesses Worldwide Have Exceeded More Than $1 Billion in Sales

July 17, 2018

Uncategorized

June Amazon Recap

July 10, 2018

Prime Day

Amazon Prime Day 2018 Revealed

July 05, 2018

Uncategorized

Optimizing Your AMS Account: Actionable Tactic #1

July 03, 2018

Uncategorized

How to Transition Your Brand to Amazon

June 18, 2018

seo

Guide to Keyword Strategy on Amazon

June 14, 2018

Uncategorized

6 Types of Product Images Your Brand Can Use on Amazon

June 11, 2018

ebc

Enhanced Brand Content Gets an Enhancement of its Own

June 07, 2018

Uncategorized

May Amazon Recap

June 03, 2018

Uncategorized

How to Leverage the AMS Bulk Operations Tool

May 31, 2018

Prime Day

Prepare for Prime Day: Synergize Your Promotional Strategy

May 23, 2018

insights

Frequently Asked Questions About Amazon Store Insights

May 18, 2018

insights

Updated Amazon Store Insights

May 14, 2018

Prime Day

Use AMS to Leverage Lightning Deals on Prime Day

May 09, 2018

Company Culture

April Amazon Recap

May 04, 2018

Prime Day

Prepare for Prime Day and Strategically Submit Deals

May 02, 2018

Uncategorized

Goodbye, Steak Dinners: Amazon is the Ultimate Game of ‘What You Know’

April 25, 2018

Amazon AMS

3 Ways to Get More Actionable Data from Your AMS Campaigns

April 16, 2018

variation

The Nuances of Amazon’s Variation Model Types

April 09, 2018

Uncategorized

March Amazon Recap

April 03, 2018

seller central

Four Steps to Perform an Amazon Vendor Central vs Seller Central Profitability Analysis

March 30, 2018

product variations

Guide to Product Variations on Amazon

March 22, 2018

Uncategorized

Three Observations from 2018 Expo West

March 14, 2018

Uncategorized

Amazon Retires Vendor Express

March 12, 2018

seller central

WEBINAR: Amazon Vendor Strategy Increasing Sales and Maximizing Profitability Through the Hybrid Model

March 09, 2018

Uncategorized

February Amazon Recap

March 02, 2018

Uncategorized

The Amazon Impact: How Consumer Brands Must Reinvent Strategy to Win

February 28, 2018

grocery

3 Changes that Have Already Made 2018 a Year of Transformation for Grocery

February 20, 2018

Uncategorized

Amazon to Limit Sellers on Email Follow-up Campaigns

February 15, 2018

Uncategorized

Company Culture: Core Values

February 07, 2018

ebc

The New and Improved Enhanced Brand Content

January 31, 2018

Uncategorized

Amazon’s Captive Team: The Secret Seller Support Dream Team You’ve Been Waiting For

January 26, 2018

amazon partner

4 Signs You May Need an Amazon Partner

January 16, 2018

a plus

Amazon Rolls Out Free A+ Basic Content and Announces Premium A+ Modules

January 04, 2018

Uncategorized

January Amazon Recap

January 02, 2018

Uncategorized

Amazon’s New Technical Expectation

August 30, 2017

Uncategorized

Our Experience with Amazon Warehouse Deals

August 22, 2017

Amazon Strategy

Back to the Basics: Anatomy of an Amazon Product Detail Page

August 10, 2017

Uncategorized

Boring Brand Page No More: Introducing Amazon Stores

July 31, 2017

Uncategorized

New Research Trends Positive for Amazon

July 19, 2017

Prime Day

Prime Day Quickly Becoming A Mandate for Retailers

July 13, 2017

Prime Day

Merry Prime Day! 3 Tactics Vendors Can Use To Make The Most of Amazon’s Epic Day of Deals

July 07, 2017

Uncategorized

Amazon’s New Fitting Room & How it Compares with the Competition

June 30, 2017

grocery

Amazon’s Acquisition of Whole Foods - Return of the Milkman?

June 23, 2017

A+ pages

3 Vital Guidelines to Follow When Creating A+ Pages

June 15, 2017

Uncategorized

Amazon at IRCE 2017: Marketplace Strategy’s Take

June 07, 2017

Uncategorized

Today in E-Commerce: Amazon Doesn’t Care About Your Famous Brand Name

May 16, 2017

Uncategorized

Is Your Amazon Strategy Leaving Revenue on the Table?

April 28, 2017

reviews

The Secret to More Product Reviews? Sell More

April 20, 2017

Uncategorized

Why Amazon’s Deal With The NFL Means More Than You Think

April 11, 2017

third-party

5 Tactics for Brands to Reduce the Impact of Third-Party Sellers

March 30, 2017

seller central

4 Seller Central Advantages That May Make You Consider a Hybrid Model

March 23, 2017

Uncategorized

3 Ways to Increase the Benefits of Your A+ Pages

March 20, 2017

Uncategorized

5 Products You Won’t Believe You Can Buy on Amazon

March 14, 2017

Uncategorized

Macy’s CFO: It’s Not Amazon

March 09, 2017

Uncategorized

Why Amazon Shouldn't Apologize For Its Success

March 08, 2017

grocery

Why it's Critical for Grocery Brands to Push Amazon in 2017

March 02, 2017

Uncategorized

Channel Conflict is No Longer a Good Excuse to Overlook E-Commerce

February 28, 2017

Uncategorized

The Foundational Strategies of Crushing Amazon

February 22, 2017

Uncategorized

Brand Abduction! The Price of Inaction on Amazon

February 19, 2017

Uncategorized

No Matter What Wall Street Says, Amazon Is Still Surging

February 08, 2017

Uncategorized

3 Ways Amazon Vendors Can Utilize Seller Central to Grow Sales & Profitability

January 27, 2017

Uncategorized

Driven by Luxury Brands' Concerns, Amazon Has Counterfeiters in its Crosshairs

January 19, 2017

Uncategorized

3 Changes to Amazon in 2016 that Consumer Brands Must Know

January 16, 2017

Uncategorized

Amazon Accepting Food Stamps Could Mean Potentially Billions for Food Brands

January 10, 2017

Uncategorized

Welcome to the Marketplace Strategy Blog

January 09, 2017

Case Studies

House of Marley Improves Sales and Organic Rankings on Amazon

Apr 19, 2023 11:06:27 AM April 19, 2023

Case Studies

Boxed Water™ Improves Sales and ROAS Using Dayparting Automation

Mar 20, 2023 12:17:57 PM March 20, 2023

Case Studies

Robot Vacuum Hits All-Time Sales Numbers on Cyber Monday

Mar 7, 2023 4:08:55 PM March 7, 2023

Case Studies

Mahogany And Friends: Efficient CLC Drives Impressions and Leads

Feb 23, 2023 5:53:05 PM February 23, 2023

Compton Soul: Lookalike Audiences Drive Leads for Luxury Apparel Brand

Feb 23, 2023 5:17:08 PM February 23, 2023

Case Studies

Vitamin Company's Creative EOY Strategy Builds Brand Awareness

Dec 7, 2022 11:30:09 AM December 7, 2022

Case Studies

Clothing Retailer Uses Analytics to Inform Better Campaign Strategies

Dec 5, 2022 12:24:18 PM December 5, 2022

RESOURCES

RESOURCES

CATEGORIES:

KEYWORD:

Leveraging Marketing Mix Modeling for Effective Channel Mix

Evolving AdTech, AI and More at CES 2024

Amazon Prime Video with Ads to Launch with $30 CPMs

Why Brands Should be Bidding to Profit in Google Ads

Unlocking Growth: 6 Post-Q4 Strategies for Evergreen Marketing Success

4 Favorite Campaigns of 2023 from Code3’s Search Team

Code3 Creative’s Year End Review: What We Loved in 2023

2023’s Six Best Amazon Platform Updates

Holiday Shopping Kickoff: Key Insights & Four Immediate Actions for Brands

Media Buying Briefing: A Look at Agencies’ Holiday Spending Strategies This Year

Reaching Younger Audiences Through Amazon's Thursday Night Football

Why Podcasts Should be a Part of Your Advertising Strategy in 2024

Amazon Stakes Claim in Social Shopping with Meta, Snap Partnerships

Four Benefits of Competing for Amazon's Paid Search Results Page

Leveraging Tentpole Events for Holiday Advertising Preparedness

TikTok Shop: Why your Brand Should be Leveraging It

UnBoxing Amazon’s Latest Offerings for Advertisers and Brands

5 Ways Marketers can Start Using AI for Media Plans Today

The messy future of retail media: Where advertiser, marketplace, publisher and data provider are all the same company

How the New Google Automated Discounting Beta Can Influence Holiday Advertising Strategy

Prime Big Deal Days Recap: What’s Next for Brands?

Using Amazon DSP Online Video (OLV) To Influence Consumers Purchase Journey

Amazon Accelerate Conference Launches New Features

Holiday Social Media Planning to Drive Results

Power of Product Videos in Amazon Ads

2023 Strategic Holiday Social Media Planning

Amazon Announces Off Amazon Sponsored Products Advertising to Expand Shopper Marketing

Optimize Your Brand’s Strategy To Capitalize On Blockbusters

Cutting Through the Fluff: Five Things That Really Matter in Ad Agency Pitches

TikTok Shops

Amazon Announces Fall Prime Day Dates

Twitter Rebrands to "X"

Threads: Meta's New Social App

Code3 at Cannes Lions 2023: Preview and Where to Find Us

The Most Authentic Brands Today and What Marketers Can Learn From Them

Inbound vs. Outbound Marketing: Strategies and Key Differences

Benchmarking in Marketing: Overview & Best Practices You Should Know

Mental Health Awareness Month: Code3's Initiatives & Support

Micro-influencers: Definition & How They Can Help Your Social Strategy

Code3 at IAB Podcast Upfront: Recap & Takeaways

Optimizing Your LinkedIn Ads: Advice From Platform Experts

Commerce Knowledge Drop: Platform Updates for Amazon and More

Creating a Professional Development Plan? Follow These Steps

What Is CPC? Definition and Tips for Improving This Key Metric

Guide to Controlling Your Amazon Brand Landscape & Mitigating 3P Seller Activity

Branded Podcasts: Your Complete Guide to a Powerful Marketing Tool

Spotlight: Sustainable Brand Partners Work For a Better Environment

The 8 Biggest Wellness Trends of 2023 & What They Mean for Brands

TikTok Ban: Recap, Timeline, and How Brands Should Prepare

How Your Favorite Brands Used Social Media During Fashion Month

Here's Why the Metaverse Is the Next Big Thing for QSR Brands

What's Trending: Social Trends for the Week of 8/14/23

Customer Profiling: Overview and Tips for Getting Started

Retail is Evolving: How Brands Can Bridge In-Store & Online Experiences

The Death of Third-Party Cookies: Challenges & Opportunities for Marketers

Prime Day 2023: Early Planning Tasks to Jumpstart Your Strategy

Coders Prepare for Persian New Year Celebrations

What Is ROI in Marketing? Definition, Formula, and How to Use it

Ecommerce KPIs: How to Track the Most Important Metrics For Your Brand

8 Marketing-Themed Valentine's Day Cards We Know You'll Love

How TikTok Works: Using the Algorithm to Get Follows, Views, & More

Ads in Streaming: Everything You Need to Know for 2023

Amazon Updates to Use for 2023 Strategy: Amazon Advertising

Amazon Updates to Use for 2023 Strategy: Catalog, PDP & SERP

Amazon Updates to Use for 2023 Strategy: Amazon DSP and Amazon Marketing Cloud

Lunar New Year

The 6 Best Social Media Management Tools For Your Brand in 2023

Martin Luther King Jr. Day

Branding Checklist for The New Year: What You Need to Succeed in 2023

The Best Ad Campaigns of 2022: Code3's Staff Picks

Gift Ideas for Coworkers: The Perfect Gift for Everyone at Your Agency

Social Media Updates: Your Platform Guide for 2023

Q5 Marketing: Your Guide to Taking Advantage of The "Hidden" Quarter

What Does a Results-Driven Digital Marketing Agency Really Do?

Code3’s Holiday Cup Rankings 2022

What 2022 Black Friday Trends Can Teach Us About Consumers