Ad-attributed Conversions vs the pre-test period
Average Sales Rank Growth MoM
Conversion Rate life in the post-test timeframe
House of Marley Turntables was ranking low after products were re-variated in early March 2022. Another pain point was the low organic visibility on listings via search result pages on pages 1-10.
As a result of the low ranking, ad performance was relatively low throughout the previous 2+ week window.
Code3 set a dedicated lifted advertising spend ($2k budget) on the Turntable ASINs to be spent solely on top high-volume search terms relevant to the products.
The goal was to rapidly increase rankings by increasing direct clicks and conversions from our advertising efforts on top terms.
Code3 launched Sponsored Brand and Sponsored Product coverage that was optimized to win out on Top of Search placements for a 2-week window, and saw notable increases across key KPIs.