RESOURCES

After receiving views and purchase data by the hour from our Amazon account executive, the Boxed Water™ search advertising team realized the account was indexing low in both views and purchases (compared to the competitive peer set) between the hours of 3pm and 9pm. 

The Code3 Team enrolled the account into both Advanced Budget Control automation and Dayparting automation (for bid control) through Downstream. 

In order to gain ground on competition between 3pm to 9pm, the team boosted bid multipliers and allocated more budget to this portion of the day for a 30-day test. 

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