Compton Soul is a Black woman-owned urban luxury apparel brand that proudly celebrates Black people, Black neighborhoods, and Black culture. All products are high-quality and made-to-order.
Compton Soul came to Code3 through the Meta/SMBs program. The goal was to encourage sales on the site by promoting the unique product offerings: high-quality apparel that fuses Afro-centric patterns with street fashion in order to create a one-of-a-kind custom design for customers' hometowns.
Code3 aimed to increase the number of individuals interacting with the content. In particular, we sought to boost traffic to sales pages with interested buyers, generate leads to purchases on the site, and boost brand awareness.
Code3 created three unique video assets and rolled out the campaign: "Rep Your City" "Love Letter" and "Joy Has Arrived."
The target audience for the campaign was Black men and women, between 35-60, born in, raised in, or affiliated with Compton or Watts.
We targeted the interests of travel, being social, pride in community and culture, clothes, and streetwear.
The campaign saw excellent engagement and fueled a tremendous volume of traffic, with over 6k link clicks. This traffic came with an extremely efficient CPLC of $0.37.
A strong click-through of 3.4% indicated strong engagement with ads and enabled the campaign to drive over 4k page views.
The "Love Letter" ad was the most successful at driving people through to Compton Soul's website, with the strongest CTR of 4.25%
The "Joy Has Arrived" ad drove the bulk of pageviews and clicks (90%). This ad had the greatest focus on apparel with both content and copy.
Targeting a lookalike of page visitors drove the greatest volume of clicks (2.3k) and the strongest CTR (4.05%).
The Iconic Celebrities + Compton Born Celebrities audience drove a comparable volume of landing page views as the lookalike audience, only 40 fewer.