Mahogany and Friends aims to bridge the gap in financial literacy that is readily available to children. They believe learning should be fun, relatable, and inclusive.
Mahogany and Friends came to Code3 through the Meta/SMBs program. The organization's goal was to promote the importance of financial literacy for children and how taking these steps in education can set children up for the future.
The objective was the drive site traffic and increase merch sales. Code3 aimed to boost traffic to the sales page with interested buyers, increase leads to purchase on the site and improve brand awareness.
Code3 created three unique video offerings: "Who We Are," "2 Books" and "Shop Our Merch."
We targeted parents, grandparents, and teachers as well as adults interested in children’s literature, finances, children's toys, and children's clothing.
The campaign saw excellent results, serving over a quarter million impressions and 4.8k link clicks for a highly cost-efficient CLC at $0.51.
"Who We Are" creative drove the majority of engagement, with 3.3k link clicks and a strong CTR at 1.9%. This creative emphasizes how teaching financial literacy to children at a young age can increase learning and further develop skills they can use in their futures, likely why this creative drove the highest click-through rate due to the peak of interest with our users, as many parents may not know that financial literacy is important for children.
Shop Our Merch was the second-best performer driving the second-strongest CTR at 1.7% This creative likely performed well since it showed additional product offerings.
Code3 recommended always targeting children's literacy in future ads and focusing creative on multiple books and the benefits of financial literacy.