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During Q1 of 2019, Amazon's advertising sales surpassed $2 billion. Growing at more than 100%, advertising is its fastest-growing segment. As a result, Amazon is investing in and offering more sophisticated advertising options. It’s imperative that you invest in your product and brand via Amazon Advertising.

Recently, there have been some changes in their platform that will allow you to better target your customers. Let’s dive into the changes and why you need to take advantage of these tools.

Amazon retired Amazon Media Group (AMG), Amazon Marketing Services (AMS), and Amazon Advertising Platform (AAP). With these going by the wayside, they introduced Amazon Advertising and Amazon DSP.

There are many ways to improve visibility, customer loyalty, and your bottom line on Amazon. The new and improved Amazon Advertising serves as a one-stop shop for sponsoring your products or brand, and other media ad options.

Amazon DSP is a subset of Amazon Advertising designed for advertisers that want to programmatically reach customers. This addition to Amazon’s arsenal is right in line with the projection that this year, 65% of ad spend will become programmatic. This approach to advertising has made waves for brands willing to take advantage of it. In fact, a leading consumer goods brand saw astronomical growth thanks to our optimization through Amazon DSP.

Brands can no longer overlook Amazon as a viable option to acquire and retain new customers. It has made stepped up to the plate to make a difference for sellers, and it’s here to stay. In fact, according to CNBC, Amazon is going to claim 8.8% of digital ad spend this year alone. This year, Amazon is a must to invest digital media dollars.

Make sure you allocate your advertising budget wisely and use Amazon’s tools to the best of their ability. We understand it’s easier said than done and have dedicated Advertising Strategists here to help you shift your focus.