RESOURCES

The firm’s Advertising Team recently earned Amazon’s Learning Console’s Early Adopter, as well as Amazon Advertising Sponsored Ads - US Marketplace Accreditation

Marketplace Strategy’s (MPS) Advertising Team is part of the first group to complete Amazon’s new certification program, the firm announced Monday.

Leveraging its strong agency relationship with Amazon, several of MPS’s team members were invited to pilot and troubleshoot the Learning Console program for Amazon, providing valuable, constructive feedback, while earning Early Adopter Accreditation.

Being among the first agencies to receive the accreditation and gain access to the Learning Console allows MPS to continue moving towards its goal to be the nation’s leading Amazon Sales Acceleration Agency. The accreditation will allow the team to ensure it is offering its clients the most innovative and up-to-date solutions through Amazon Advertising.

Through the program, MPS’s advertising team earned both Learning Console’s Early Adopter Accreditation, as well as Amazon Advertising Sponsored Ads - US Marketplace Accreditation -- the highest certification available at this time.

To earn the accreditation, all participants completed Learning Console tasks and educational courses, followed by an assessment to showcase knowledge of the material covered. Course topics included Sponsored Ads optimization, reporting, audience targeting, among other aspects of Amazon Advertising.

“It’s a similar concept [to Google] to get accredited and learn, but Amazon’s accreditation is much more rigid and tactical, and you really have to know the platform first,” Ashley Long, Lead Amazon Advertising Strategist, said. “Because of that, I believe Amazon’s accreditation process is so much more merited.”