The Cannes Lions International Festival of Creativity is the premiere event for the marketing, advertising, and communications industry. 2023 marks the 70th international festival, and our teams at Code3 couldn’t be more excited – read to find out what we’re attending and where to find us at events, panels, and more.
Cannes Lions: A Must-Attend Event
Since its inception in 1954, Cannes Lions has become the must-attend event for advertising and communications industry professionals. Inspired by the Cannes Film Festival, Cannes Lions provides the opportunity for advertising industry professionals to come together, learn, get inspired, and create partnerships.
The festival has grown over the years and has evolved to accommodate today’s brands and platforms. Twitter, Facebook, Snapchat, TikTok, and Amazon all have a significant presence at the festival.
Why We Love Cannes
Cannes is the biggest festival in the world of its type, and it’s way more than ads now – Cannes covers everything from creative to tech innovations to the latest Amazon AWS updates. Cannes has everything you need to know – and the people who know it best.
Personally, we’re looking forward to learning about the latest tech innovations from our fellow industry experts and people who work at our most-utilized platforms, like Snap and Meta. We’re already deep into the metaverse and are ready to have some great conversations about the future of AI and AR in fashion, gaming, and more.
Rachel Brandt, Head of Creative at Code3, says "Creativity will always be at the heart of Cannes. What energizes me the most is the challenge of making really creative work, really effective. Rooting big ideas in data, informed by culture, built for platforms, ready to be tested and iterated, taken apart, and put back together in new ways to drive success. It's something we do really well and it's great to find new avenues to celebrate and refine this approach for our brands."
With all of the innovations with AI this year, the 2023 festival will be a fantastic place to share our innovations and prepare for what’s coming next.
Where to Find Us
Um, everywhere? We wish – our only regret is that we can’t attend everything.
CEO Craig Atkinson, Chief Activation Officer Greg Wolny, and Head of Creative Rachel Brandt will be attending Cannes on behalf of Code3 this year. (tip: to catch them for a chat, just click on their names to schedule a time!)
We’ll also be hitting up several events at the TikTok Garden and Amazon Port, which will be hosting talks, panels, and networking events throughout the week.
Check us out on our social channels during the event, and tune back in at the end of the month for a full event recap. If you have a question or want to talk about how we can help your brand stay innovative, contact us now.
