With so much untapped potential, brands selling on Amazon have employed an array of strategies in an effort to maximize their presence on the channel. On the other hand, many have instead followed a path of least resistance, thereby overlooking an opportunity to evaluate the channel on a foundational level. Using a combination of Vendor Central and Seller Central – an Amazon “hybrid model” – allows brands to reap the benefits of both.
Join us on March 21st as our Lead Amazon Strategists, Curtis Rummel and Sam Jennings, outline many of the factors and benefits to consider when evaluating the Vender/Seller landscape.
Topics to be discussed include:
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Controlling and Max Profitability
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Overcoming Pricing and CRaP Issues
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Avoiding Stock Outs or Excess Inventory
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New Product Launches
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Profitability Analysis
Additional Background on the Topic
With so much untapped potential, Vendors (or 1Ps) selling on Amazon have employed an array of strategies in an effort to maximize their presence on the channel. On the other hand, many have instead followed a path of least resistance, thereby overlooking an opportunity to evaluate the channel on a foundational level.
After decades of working within a standard vendor-retailer relationship, many national brands and large manufacturers have followed a similar approach with Amazon simply due to efficiency and familiarity.
Ultimately, though, there are many more considerations in the Vendor/Seller landscape, and with this lies significant opportunity. Each avenue has a myriad of pros and cons that affect how a brand fulfills, markets, and profits from its products.
This webinar will outline many of the factors a Vendor should consider when evaluating Seller Central and the best ways to maximize profitability and increase sales through a Hybrid Model.
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