Why Use a Strategic Partner for Amazon Help?
When brands look for Amazon help, there can be an overwhelming number of options to choose from. Whether it be a technology-based solution or an agency that outsources its services, it can be difficult for brands to understand the differences and find the best fit. Few and far between are agencies with full-time, in-house experts, dedicated to your brand’s success. Continue reading to understand the different benefits of a strategic partner for Amazon help.
In-House Expertise in all Areas
A valuable strategic partner provides brands with a full-time, in-house team of experts. This means the people working on your account are easily accessible because they’re not outsourced for a lower cost to the agency. This is especially important during events like Prime Day and other peak seasons. It’s not worth the risk of partnering with someone that can’t respond in a timely manner during crucial times.
Meanwhile, strategists should have a proactive mindset and be part of a well-rounded team with expertise in an array of disciplines. For example, this team should be able to provide top-notch support in areas like advertising, content, technical support, and creative design.
Brands shouldn’t have to worry about the technical nuances of Amazon or spend time and resources on creative assets. These things can be very time consuming and require specific knowledge to master. Being able to lean on experts to handle these things allows brands to focus on what’s most important to the business.
A Strong Suite of Technology with a Human Touch
Technology is strongly woven into our daily lives, and especially so for those working in e-commerce. But, Amazon isn’t necessarily ready for a tech takeover or built to thrive on automation just yet. On channels like Amazon, technology is more powerful with humans at the wheel.
For instance, humans have the empathy to understand pain-points, budget constraints, and goals. At Marketplace Strategy (MPS), we support clients with different technologies, including MPS Insights, our proprietary software. But, our strategists are trained to be proactive in management and client relationships which can’t be replicated through software.
Strategic Recommendations and Direction
Finally, a strategic partner should offer a fully-customized program. Amazon help and solutions aren’t one size fits all. So, every brand deserves the attention of strategists that act as an extension of your internal teams. At MPS, we use our experience to realize opportunities and provide recommendations beyond the scope of work.
Understanding the options available and what’s possible when your brand has the Amazon help it deserves is crucial. Recently, Amazon Advertising released a Find-a-Partner directory to help brands find a proven agency or tool. So, take the time to do your research and find a team that understands the ins and outs of your business and Amazon.
After reading this blog post, if your brand could use the support of a strategic partner, schedule a free consultation. We’re always here to answer any questions.
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