In Amazon's constantly evolving world, the Amazon DSP user interface saw some enhancements this past week. Katherine Osteen, a Sr. Product Marketing Manager at Amazon, stated that these updated were created based on user feedback, and were focused on streamlining operations in the following areas: navigation, bulk editing, custom reporting, and creative moderation.
1. Navigation
The biggest change that was made was to the overall look and feel of the Amazon DSP interface creating an easier user experience. Navigating within the Amazon DSP is now more intuitive and efficient. In the new layout, buttons, toggles, and campaign status information are now more prominent.
2. Bulk editing
A new capability that was made available is the ability to bulk edit the domain, audience, and location targeting settings for line items. Once the new settings are specified, they can be applied across all of the line items selected.
3. Custom reporting
This feature allows you to create a report based on your unique requirements and save it within the Amazon DSP report center. You can now select the exact columns you would like to include. Once you run a custom report, it will appear in the report center and will be emailed to the recipients you specify.
4. Creative moderation
Amazon is still working on a number of improvements that will reduce the turnaround time for creative approval. For example, Amazon has significantly reduced the average time it takes for you to be notified if your creative needs to be revised.
Amazon expects to continually further enhance the usability of the platform throughout the year. Connect with your Amazon DSP support team or get in touch with an advertising representative for more information.
*Photos/screenshots and information from Amazon Advertising.
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