Coming off the "Turkey 5", a term coined for brands and retailers as the five day shopping rush between Thanksgiving Day through Cyber Monday, including Black Friday, Amazon has announced record-breaking sales, yet again. 2018's Cyber Monday marking Amazon's single biggest shopping day in the company's history with the most products ordered worldwide.
Compared to last year, shoppers ordered millions more products during the Turkey 5 than during the same time period last year. In fact, Amazon customers worldwide ordered more than 18 million toys and more than 13 million fashion items on Black Friday and Cyber Monday, combined.
In a statement released by Amazon, “Black Friday and Cyber Monday continue to break records on Amazon year over year, which tells us that customers love shopping for deals to kick off the holiday shopping season,” stated Jeff Wilke, CEO Worldwide Consumer. “With curated gift guides, convenient shopping experiences, incredible product selection, and free shipping with no minimum purchase amount, Amazon offers customers tremendous value—sure to deliver smiles all season long.”
Our Advertising and Account Strategy teams took no rest over the Turkey 5 either, working around the clock on adjusting bids, monitoring inventory and deals, as well as fixing any product listing glitches to create the best customer shopping experience. Almost all of our clients saw the same record-breaking growth that Amazon did!
While Black Friday will still be sited a brick-and-mortar's busiest shopping day of the year, with Amazon seeing record-breaking numbers one has to wonder if shoppers chose to avoid the chaos and the lines and checkout from their couch. Forbes Senior Contributor, Andria Cheng states, "Visits to physical stores, where the bulk of the industry’s sales is made, continued to slow. RetailNext, which measures store traffic and other data at more than 425 retail brands, said brick-and-mortar sales on Thanksgiving and Black Friday had dropped by as much as 7% while traffic was down 5% to 9%—at least the fourth straight year when both of those measures declined. The line between physical and online sales is more blurred than ever. Not only did Black Friday, a day once synonymous with in-store shopping, see the day’s biggest online sales ever of $6.2 billion, but online orders from consumers choosing to pick up in stores surged 73% from Thursday to Friday, according to Adobe."
Retailers and brands who synergized both promotional strategies online and in-store are those who are coming out on top after this weekend. Shoppers no longer have to go in-store for that instant gratification of purchasing a great deal this holiday, because Amazon has found a way to meet that need. Amazon is offering free shipping to all customers this holiday season, same day deli-every on more than three million items, and having grocery delivery right to customer's doorsteps. Here are Amazon's holiday delivery offerings: