Given Amazon is one of the fastest-growing retailers on earth, the trust and responsibility brands place in the hands of the team – whether internal or external -- managing their presence on the channel and overall Amazon strategy is immense.
For those lacking the internal resources or bandwidth to give Amazon the attention it deserves, there’s an array of organizations that will offer to manage a company’s strategy and account.
Old-fashioned retail brokers have increasingly taken on this role, primarily out of necessity (i.e. - their customers needed it and were asking for it). The same goes for many traditional marketing agencies, trying to keep up with trends in the industry.
Then, there are agencies like Marketplace Strategy, who focus specifically on optimization of e-commerce channels.
We’re not here to praise or disparage the merits of any of these organizations or their Amazon optimization programs.
What we can do, however, is arm consumer brand executives with the questions they need to ask to sufficiently evaluate whether a current or potential partner is doing everything they can to grow Amazon revenue.
If the answer to any of the questions below is, ‘no,’ your partner is likely leaving significant revenue on the table.
Questions to Ask Yourself about Your Amazon Partner: