RESOURCES

Code3 client, a Canadian cosmetics manufacturer founded in Toronto, had a goal to grab the attention of its audience through quick digestible product and influencer moments. Videos needed to be actionable and have share-ability beyond the paid campaigns.

Over a 3-day bi-coastal shoot, Code3 captured content featuring micro and macro-influencers. These moments highlighted the client's product, a cosmetic foundation, and its shade versatility. Both vertical video and stills were captured to flex engaging tutorials across multiple platforms and units.