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Michael Kors wanted to transform Fashion Week shows into online sales. Code3 saw the opportunity to set a new trend and executed it successfully.
Fans love to check out what their favorite fashion influencers are wearing at Michael Kors' New York Fashion Week shows. So Code3 went to work where Media, Creative, Commerce, and the runway intersect.
Michael Kors and Code3 worked with four high-profile influencers to post front-row and behind-the-scenes footage on Instagram. Meanwhile, a variety of ad units on Facebook linked viewers directly to the Michael Kors website where fans could seamlessly shop for the influencer outfits they saw.