RESOURCES

At first, Code3's creative and content teams focused on Jabra’s top sellers and new products, including the launch of the Elite 85h Wireless Headphones. Before launch, strategists optimized its listing content to encourage early conversion and jumpstart initial sales velocity.

Technical analysts consistently monitor Jabra’s catalog to identify and respond to third-party activity. Initially, more than 200 third-party listings were discovered and 70 duplicate listings were merged. 

Jabra’s enterprise products have a number of technical specifications that need to be clear and easily visible for Amazon customers to make an informed sale. To simplify Jabra's catalog, Code3 grouped products with a common compatible operating system into one listing by updating variation naming conventions and streamlining verbiage. 

These products often belong to a ‘family’ or ‘series’ based on features or capabilities. Again, Code3 grouped related products into a single listing to improve organic visibility and create an opportunity for Jabra to cross-sell products.

Advertising strategists restructured Jabra’s account and focused on a 1:1 targeting structure. Search and DSP initiatives were aligned to ensure consistent and complementary coverage. 

If you want to build awareness for your brand while simultaneously keeping CAC at an efficient level, Code3 can help. Working with Code3 is an opportunity to strengthen your brand by capitalizing on awareness across multiple platforms, channels, and markets to acquire new customers. Code3 will create a comprehensive strategy for your brand that tracks each critical company benchmark and delivers measurable results. Contact us today to learn more.