This case study was originally published via Facebook. Code3 is proud to be an agency partner for Michael Kors.
return on ad spend versus other formats
lift in ad recall versus other ad formats
click-through rate versus other formats
cost-per-click versus other ad formats
Michael Kors had a goal to expand its audience, drive net-new customers, and increase awareness of its Michael Kors Access smartwatches.
The client wanted to design an innovative campaign to narrow in on tech- and social-savvy shoppers. That's where Code3 came in as a Facebook Marketing Partner.
The first step was to beta-test a then-new carousel format for ads in Instagram Stories.
Carousel ads allow advertisers a generous amount of real estate to communicate the brand's story and showcase a product. Code3 created a 3-card video carousel ad within Instagram Stories featuring a woman on the go.
On-screen messaging was clear, concise, and included a call-to-action that directed users to the Michael Kors website. Ads were targeted to women in the US aged 18 and over. A lookalike audience was also created and leveraged based on the characteristics of current customers. The campaign resulted in the impressive results shown above.