Creative strategists at Code3 focused on educating the client of Amazon-specific best practices. From there, strategists created templates that would allow the client’s internal teams to scale by optimizing product pages and other content elements using their own resources.
In addition, optimizing product titles was a priority. Time was initially dedicated to researching new relevant keywords. Code3 revised copy for more than 750 ASINs within the first year of the partnership. Code3 technical analysts were able to merge more than 25 duplicate listings. Variation strategy and third-party monitoring are a focus to ensure the client’s distribution is clean and provides a positive customer experience. Code3 technical analysts also used an array of proprietary and third-party tools to perform extensive research to prioritize existing and uncover new keywords.
Collectively, advertising teams sustained a 10:1 return on ad spend throughout the year. In conjunction with a positive return, Code3 also increased the client’s ad-attributed sales by more than 640%. Success was driven by an increased focus on non-branded efforts. More non-brand efforts allowed the client’s products to better compete at the category level.
