Before, the client implemented an intra-channel strategy. With this, both social and display campaigns had traffic and conversion goals. But, in practice, display was best for driving traffic, and social was best for increasing conversions. In response, Code3 initiated an inter-channel strategy allowing each channel to focus only on its strengths.
When display's only goal was traffic, and social's only goal was conversion, performance improved. Code3's ability to redirect made the above statistics possible. The client has since expanded its relationship with Code3 to include its search advertising efforts and more.
