Link Click-Through Rate
The goal for this CPG client was to increase online sales.
To do so, Code3 suggested tapping into Basketful to drive users from Facebook and Instagram to retailers like Kroger and Walmart.
Basketful's reporting allowed Code3 to track Add-to-Cart activity on Kroger and Walmart. Our media team used Basketful's lower-funnel performance tracking to create a well-informed strategy. The strategy included the creation of robust targeting audiences and lookalike audiences designed to prospect and retarget shoppers.
When consistently optimizing toward the best-performing audience and creative combinations, Code3 beat Basketful's internal link click-through rate benchmark by nearly 250%. For the client, this drove thousands of dollars in incremental revenue.