Organic Search Impressions
Amazon's Recommendation Engine Placements
While a well-known grocery brand was already experiencing success on Amazon, they wanted to test out the capabilities of the Amazon DSP, to see what it could add to their current program.
Code3 (formerly Marketplace Strategy) activated Amazon’s off-the-shelf lifestyle and in-market audiences for the client. In addition, Code3 leveraged custom segments targeting non-converting product page visitors, similar product page visitors, and shoppers conducting searches.
Driving performance across Amazon-owned properties and all of the major ad exchanges, this strategy drove a 4.75 ROAS and 84 new Subscribe & Save enrollments in less than a month.