This case study was originally published by Facebook. It highlights the strategy and success story of Sephora made possible with the help of Code3. The major beauty retailer leaned into the power of Facebook dynamic ads to acquire new customers and drive sales on its website and app.
return on ad spend
Beauty Insider loyalty program signups
new customer traffic online
The objective was to complement ongoing Amazon Ads and provide a boost in keyword ranking for critical holiday keywords.
Adding content focusing on highly searched holiday keywords helped Code3 deliver increased holiday ranking and sales results.
Out of the top 25 products appearing in the SERP for the tracked time of December 1, 2021 - January 8, 2022, 8 of our client’s products appeared for a total 12.6% Share of Voice.
Additionally, across all products that appeared on the first page of the SERP for the keywords popcorn present, Christmas popcorn, and popcorn Christmas gift, our client’s ASINs appeared organically 26.4% of the time. They also appeared in sponsored placements 16.52% of the time.
Overall sales improved after content implementation, with sales increasing 23% MoM and 47% YoY. Glance views also increased 248% MoM.